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Everybody can write a blog. But not everybody can write a search engine optimalisated blog. The function of a company’s blog is to share information about the products of the company with those who are interested in the products, but do not wan to purchase now. It strenghtens the interest of the products, and helps the buyers in questions occuring in connection with the product. And does it in a way that in the searchers the blog will be in the first page of the hit list for the relevant keyword.