„Washington asked Twitter social network, to postpone its service maintenance, in order to make it possible for the Iranians to comment on this forum in the days after the president election” – a news from the start of the summer. But what is Twitter, and what can we do with it? In this section of the Know-how we try to summarise it.
The Twitter is a social site, where the users can send short messages, or opinions through SMS or through web applications. The messages will be received by those who are interested, or who is enabled by the writer of the message.
The biggest advantage of Twitter is its quickness, and the precise number and definition of the receivers. It can be easily followed what is interesting for those who use Twitter, what are the sides in a dispute and so on. It is suggested that Twitter is a very good online marketing communicational device by you can communicate easily, quickly, with a great target, an dvery effectively. Of course as a private person, not as a company.
But there are some counter arguments that say the importance of Twitter is too hyped. There is a lot of spam and rubbish in the messages, and to send an SMS is menas spending money.
In summary, Twitter is an opportunity for marketers but there are still a lot of question in connection with it.
